Jägermeister subsidiary M-Venture invests in hardware lifestyle brand Soundboks

Wolfenbüttel, 02 September 2020. M-Venture – the innovation and investment unit of the spirits manufacturer Mast-Jägermeister SE – is investing alongside Heartcore Capital in Soundboks, a young company from Copenhagen whose Bluetooth performance speakers amplify music driven experiences anywhere – from festival campgrounds to the slopes to living rooms and back yards around the world.

02. Zář 2020|

Jägermeister starts global initiative #SAVETHENIGHT to support nightlife community

With the global COVID-19 lockdown impacting the livelihood of millions employed and passionately doing their jobs in clubs, bars and nightlife-related creative industries, family-owned Mast-Jägermeister SE starts a diverse global initiative. The goal of #SAVETHENIGHT is to support both sides of the global nightlife community: those who need direct help for their living and those who need to stay home instead flocking to clubs and bars to hang out with their friends, having a good time.

15. Dub 2020|

Jägermeister Cold Brew Coffee

Jägermeister is continuing its innovation strategy with the launch of a brand-new product: Jägermeister Cold Brew Coffee, the extension of the original Jägermeister, features a new dimension in taste.

03. Zář 2019|


WOLFENBÜTTEL, March 2019 –Family-owned Mast-Jägermeister SE has released a new product – the hottest ice cold Jägermeister shot of all times. And its name is Jägermeister SCHARF.

14. Kvě 2019|

Jägermeister remains on a growth course

Mast-Jägermeister SE continued its international growth track in 2018.  Sales increased by 5 percent for a total of 7.5 million 9-litre cases (2017: 7.2 million).

09. Dub 2019|


WOLFENBÜTTEL, March 2019 – Jägermeister has introduced a practical new container: the Jägermeister COOLPACK.

05. Bře 2019|


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