A new beat in the shot category: Jägermeister Cold Brew Coffee

  • Mast-Jägermeister SE introduces brand-new product
  • Original Jägermeister perfectly blended with cold brewed coffee and a hint of cacao
  • Jägermeister Cold Brew Coffee offers a new ice cold shot experience
  • The product will be available in the USA and UK

Wolfenbüttel, September 3rd, 2019. Jägermeister is continuing its innovation strategy with the launch of a brand-new product: Jägermeister Cold Brew Coffee, the extension of the original Jägermeister, features a new dimension in taste.

Jägermeister Cold Brew Coffee is the perfect fusion of Jägermeister and intense cold brewed coffee. Rich Arabica coffee and notes of cacao blend seamlessly with the 56 herbs, blossoms, roots and fruits of the original. Made exclusively with allnatural ingredients, both parts come together to create a well-balanced Jägermeister shot with a rich note of coffee and a hint of cacao.

“We want to surprise and delight consumers by introducing them to the various facets of Jägermeister. The taste of cold brewed coffee and cacao brings out different herbal notes of the original Jägermeister and a great new tasting shot experience is resulting.” explains Cornelia Sutor, Project lead Jägermeister Cold Brew Coffee.

The well-chosen valuable coffee and cacao beans fit perfect with the 56 highquality ingredients of Jägermeister. Cold brewed coffee is also the perfect match for the slow and gentle maceration process which has been used to create Jägermeister for more than 80 years. Both of these elaborate and high-quality craft processes underscore the premium character of Jägermeister Cold Brew Coffee.

“Jägermeister Cold Brew Coffee fits seamlessly into our product portfolio”, says Wolfgang Moeller, Vice President Global Brand Marketing. “This new product will strengthen our position as the world’s leading liqueur brand. We are combining tradition and innovation, while reinforcing our status as the number one shot brand in the world.”

Jägermeister Cold Brew Coffee contains 33% alcohol by volume and is geared toward shot lovers (LDA to 29) and Jägermeister brand enthusiasts. At the same time, it is also the perfect drink for coffee and chocolate lovers in search of new taste experiences.

Just like the original, Jägermeister Cold Brew Coffee is best served as an ice-cold shot at -18°C. Shake the bottle well before serving to wake all of the natural ingredients.

Jägermeister Cold Brew Coffee will be available as of end 2019 starting in the USA and United Kingdom.