With the global COVID-19 lockdown impacting the livelihood of millions employed and passionately doing their jobs in clubs, bars and nightlife-related creative industries, family-owned Mast-Jägermeister SE starts a diverse global initiative. The goal of #SAVETHENIGHT is to support both sides of the global nightlife community: those who need direct help for their living and those who need to stay home instead flocking to clubs and bars to hang out with their friends, having a good time.