Wolfenbüttel, 20 December 2018. After getting attention for its investment in the Hamburg gin manufacturer Gin Sul, M-Venture is now officially up and running to meet the start-up community. The Jägermeister subsidiary’s activities revolve around the mission of Mast-Jägermeister SE.

  • The Mast-Jägermeister SE subsidiary strives to support the “best nights of your life” mission
  • M-Venture calls for like-minded start-ups and partners for the ambitious mission on its new website
  • M-Venture announces first digital investment and new strategic partnership with ArtNight

Company website www.M-Venture.de now online
M-Venture works to support the mission of Mast-Jägermeister SE, which is to give consumers the “best night of their lives”. The company interprets this mission in terms that go far beyond the ice cold herbal liqueur. In strategic partnerships with creative and innovative start-ups, M-Venture wants to expand and improve the various possibilities and facets of urban nightlife along the complete consumer journey. This embraces aspects like planning of the night, deciding what to wear, what to eat, what to drink, and how to share the experience. The investment company’s website www.M-Venture.de is now live and designed as a platform to meet the start-up community. The Jägermeister subsidiary plans to use this channel to grow by seeking out start-ups with global ambitions which are also dedicated to providing solutions to the challenges of nightlife.

ArtNight: The latest strategic partnership of M-Venture
ArtNight is the name of M-Venture’s most recent investment. The start-up has the vision of becoming the largest international entertainment company offering a portfolio of physical event formats. The “ArtNight” event series brings people together in bars and restaurants. Guided by a local artist, they have the opportunity to get creative while meeting new people. “ArtNight is the perfect fit for our portfolio, because the company solves a major problem for our target audience, namely, loneliness in the digital age – especially in urban areas”, explains Christoph Goeken, Managing Director of M-Venture. “ArtNight’s vision of becoming an entertainment powerhouse is also a seamless fit for our ‘best nights of your life’ mission. We are already collaborating on new entertainment formats to achieve these goals.”

M-Venture is the innovation and investment unit of Mast-Jägermeister SE, with the mission to shape the nightlife of the future. Through investments, strategic partnerships and new products, the company aims to redefine the best nights of life of its young urban target group.

ArtNight was conceived by Aimie-Sarah Carstensen-Henze and David Neisinger as an event concept for creative evenings filled with art and conversation. Both Aimie and David love the urban lifestyle, the energy and the limitless opportunities of the city. But they also realized how difficult it is to meet new and interesting people in a casual atmosphere – and that is precisely what ArtNight offers. The first ArtNight event format is dedicated to painting and takes place in various bars and restaurants, currently in 47 cities throughout Germany, Austria, Switzerland and the Netherlands.

Mast-Jägermeister SE
The family-owned company from Wolfenbüttel has been creating the world’s top-selling herbal liqueur for more than 80 years. Jägermeister holds a spot among the top 10 premium spirits brands worldwide in the definitive “Impact Top 100” list. Rich in tradition, the blend of 56 herbs, blossoms, roots and fruits is the only German spirit to have made it into the top 90 of this industry ranking. Jägermeister is currently distributed in 135 countries. International sales account for approximately 80 per cent of revenues.