Mast-Jägermeister SE recorded another successful year in 2016. Global sales of the Jägermeister brand grew from 88.3 million 0.7-litre bottles (6.9 million 9-litre cases) in 2015 to 91.4 million bottles (7.1 million 9-litre cases) in 2016.

This 3.5 per cent increase makes the world’s leading liqueur brand a clear overachiever in the global market, despite current economic uncertainties. The family-owned company from Wolfenbüttel has also continued to expand into new international markets. Jägermeister is now represented in 129 countries throughout the world (compared to 117 countries in 2015).

Steady push for internationalisation brings rewards
In the United States and in Germany, Jägermeister’s two largest markets, the brand’s sales performance has continued at a high level. In the United Kingdom, the third largest Jägermeister market, the company made notable advances with sales topping the 6 million 0.7-litre bottle mark. “In addition to our native German market, we now directly manage all aspects of marketing and sales in the US and UK – and this strategic move is paying off”, explains Michael Volke, Chief Executive Officer Mast-Jägermeister SE.

Jägermeister achieved above-average growth in numerous markets. Spain, a top performer for years, delivered with a double-digit increase in sales. Eastern European and Latin American countries also registered considerable double-digit growth rates for the brand. Jägermeister has expanded its presence above all in the African region, thus securing a solid foundation for long-term success.

Forecast for moderate growth
As the company continues to face uncertain economic development worldwide, management remains cautiously optimistic regarding the future: “We will continue to reap the rewards of our consistent international strategy and the continued global development of the Jägermeister brand. For the current year we also expect moderate sales growth”, says Michael Volke.